Leading beauty brands on Facebook India 2020, by number of fans
The most popular personal care brand on Facebook in India as of April 2020 was Axe with over 3.63 million fans. Under the Hindustan Unilever umbrella, the men's grooming products brand was launched in the south Asian country in 1999 and rose to popularity arguably due to its catchy advertisements. Other brands in this category included Lakme, Gillette, and Beardo. In comparison to 2019, there was a drop in the total number of fans for each brand.