Leading segments on Facebook India 2020, by number of fans
Facebook pages belonging to the E-commerce industry with over 256 million fans had the largest number of fans in India. Services came in second at about 136 million as of November 2021. Although the penetration of e-commerce was lower in the country when compared to the United States, for example, the demand for online shopping and international consumer products from authorized distributors was ever-increasing. Amazon and Flipkart were the major players in this market.