Italy: reasons to follow influencers 2019, by age group
This statistic depicts the results of a survey about the reasons why social media users followed influencers in Italy in 2019, by age group. According to data, the main reason to follow influencers among respondents aged between 16 and 24 years was because they found influencers entertaining, pointed out by 58 percent of respondents. Moreover, 44 percent of users aged between 25 and 34 years stated that they followed their profiles because they kept them updated with new trends.