Global Instagram follower engagement rate 2024, by type of post
As of February 2024, the average Instagram business profile follower engagement with posts on a page was 2.18 percent. Overall, photo posts drew the highest level of engagement from page followers, having an interaction rate of 2.69 percent, while carousel posts (posts with multiple images or videos) generated a 1.16 percent engagement rate. In addition, the interaction rate for video posts on the social media platform was 2.21 percent.