Global Gen Z online activity reach by device 2018

Among global Generation Z online audiences, mobile devices are the most popular choice for any kind of digital activity. As of the fourth quarter of 2018, 95 percent of 16 to 21 year old internet users had used a mobile device to visit a social networking, whereas only 76 percent had used a PC or laptop to do so.

Most popular online activities of Generation Z internet users worldwide as of 4th quarter 2018, by device

Characteristic	Mobile	PC/laptop
Visited/used social network	95%	76%
Used a chat or instant messaging service/app	92%	36%
Watched a video clip or visited a video-sharing site	91%	62%
Visited/used a search engine	90%	76%
Visited an online retail site or store such as Amazon	80%	56%
Used a map or directions service/app	76%	21%
Searched for a product or service you wanted to buy	73%	41%
Visited a news website/app/service	71%	40%
Uploaded/shared a photo	66%	25%
Purchased a product online	61%	32%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

April 2019

More information

Region

Worldwide

Survey time period

Q4 2018

Number of respondents

18,331 respondents

Age group

16 to 21 years

Special properties

internet users who did the following online last month

Supplementary notes

Question: In the past month, which of the following things have you done on the internet on a PC/Laptop? // In the past month, which of the following things have you done on the internet on a Mobile Phone/Smartphone?

Citation formats