Gen Z search engine vs. social media use for brand or product research 2015-2022
In recent years, social media has taken on a growing significance as a search channel for products and brands, particularly among younger consumers, surpassing search engines. According to a survey conducted in 2022, 48 percent of Gen Z consumers stated that they used social media to gather additional information before making a purchase, whereas 44 percent of respondents relied on search engines for the same purpose.