Sources of brand and product discovery among Gen Z in the U.S. 2022
A survey conducted in 2022 unveiled that ads/sponsored content on podcasts were the top choice among U.S. Gen Z consumers to explore new brands and products, with 14 percent of respondents. Celebrity endorsements and vlogs shared the second position, garnering 12 percent of respondents each. Ads seen at the cinema followed closely behind with 10 percent of those surveyed.