Lidl brand profile in the UK 2023
When it comes to grocery store customers, brand awareness of Lidl is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lidl in the UK?
In total, 44% of UK grocery store customers say they like Lidl.
What is the usage share of Lidl in the UK?
All in all, 47% of grocery store customers in the UK use Lidl.
How loyal are the customers of Lidl?
Around 42% of grocery store customers in the UK say they are likely to use Lidl again. Set in relation to the 47% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Lidl in the UK?
In September 2023, about 26% of UK grocery store customers had heard about Lidl in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was some buzz around Lidl in the UK.