Aldi brand profile in the UK 2023
When it comes to grocery store customers, brand awareness of Aldi is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aldi in the UK?
In total, 52% of UK grocery store customers say they like Aldi.
What is the usage share of Aldi in the UK?
All in all, 53% of grocery store customers in the UK use Aldi.
How loyal are the customers of Aldi?
Around 48% of grocery store customers in the UK say they are likely to use Aldi again. Set in relation to the 53% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around Aldi in the UK?
In September 2023, about 38% of UK grocery store customers had heard about Aldi in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was some buzz around Aldi in the UK.