One quarter of surveyed Russian advertisers with budgets up to 20 billion Russian rubles spent 25 percent of their total advertising budget on radio ads, according to a survey from 2021. On the other hand, approximately one fifth of companies allocated less than three percent of their ad spend on the radio channel.
What is the approximate share of radio advertising in your total advertising budget?
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Statistics
Russian Association of Communication Agencies. (April 5, 2021). What is the approximate share of radio advertising in your total advertising budget? [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/
Russian Association of Communication Agencies. "What is the approximate share of radio advertising in your total advertising budget?." Chart. April 5, 2021. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/
Russian Association of Communication Agencies. (2021). What is the approximate share of radio advertising in your total advertising budget?. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/
Russian Association of Communication Agencies. "What Is The Approximate Share of Radio Advertising in Your Total Advertising Budget?." Statista, Statista Inc., 5 Apr 2021, https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/
Russian Association of Communication Agencies, What is the approximate share of radio advertising in your total advertising budget? Statista, https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/ (last visited June 01, 2024)
What is the approximate share of radio advertising in your total advertising budget? [Graph], Russian Association of Communication Agencies, April 5, 2021. [Online]. Available: https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/