Attitudes towards online shopping in Germany 2024

When asked about "Attitudes towards online shopping", most German respondents pick "When I plan a major purchase, I always do some research on the internet first" as an answer. 56 percent did so in our online survey in 2024.
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Attitudes towards online shopping in Germany as of March 2024

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Number of respondents

6,002 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online shopping do you agree with?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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