performance-based advertising, reserved advertising, and affiliate advertising. The total internet advertising expenditure in Japan during that year reached a value of more than 3.3 trillion yen.
Internet advertising medium expenditures in Japan amounted to approximately 2.69 trillion Japanese yen in 2023, which made it the largest type among internet advertising expenditures. Media costs include Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen)
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Other statistics that may interest you Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2022
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Leading companies
6
- Premium Statistic Dentsu Group's global revenue 2014-2024
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Usage of reporting tools
4
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- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
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Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2023
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- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2023, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
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- Digital advertising expenditure in Ukraine 2011-2022
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Statistics
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Dentsu. (February 27, 2024). Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen) [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. (2024). Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet Advertising Expenditure in Japan in 2023, by Type (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu, Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen) Statista, https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/ (last visited May 16, 2024)
Internet advertising expenditure in Japan in 2023, by type (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/