Change in OOH advertising spending worldwide 2014-2028

Published by
J. G. Navarro,
Jul 21, 2023
The source forecast that, in 2023, the global outdoor advertising revenue will grow by approximately 13.4 percent. According to the same source, worldwide digital out-of-home (DOOH) spending will increase more than traditional out-of-home (OOH) that year. The combined annual growth rate is expected to reach 10.5 percent in 2024.

Change in outdoor advertising revenue worldwide from 2014 to 2028

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Release date

June 2023

Region

Worldwide

Survey time period

2014 to 2022

Special properties

including traditional out-of-home (OOH) and digital out-of-home (DOOH); excluding political spending in the United States

Supplementary notes

* Forecast.

Data prior to 2018 comes from earlier releases.

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Global overview

8

Digital global overview

5

Regional expenditures

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Companies

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Topics

Outdoor advertising worldwideAdvertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Advertising in Canada
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