Market share held by mobile operating systems in Sweden 2023

Apple's mobile operating system, iOS, led in the ranking of mobile operating systems in Sweden by market share. Apple accounted for nearly 60 percent of the total market share, whereas Android followed with around 40 percent. All other mobile operating systems each had a share of less than one percent. Sweden’s leading operating system in general, however, is Windows with a minimal lead with it’s 31.16 percent market share over iOS which is ranked second, with 28.58 percent.

What operating systems Swedes use?  

  Swedish mobile users of different ages were asked what operating system their main phone had in 2017. The younger representatives, aged between 18 and 34, tended to be more keen on iOS. In contrast, people in all age groups over 35, preferred Android that year.

Operational systems in Europe

The market shares of mobile operating systems varied significantly between 2010 and 2020. iOS led in the ranking in 2010, followed by Blackberry, while Android and Windows Phone had less than ten percent each that year. However, Android’s market share increased drastically between 2010 and 2014, and has been having the highest market share among the mobile operating systems in Europe from 2013 onwards.