Marketing spending of Unilever 2014-2022
Unilever: among the world's largest ad spenders
In 2021, Unilever was among the three largest advertisers worldwide. Regarding advertising spending, the consumer goods giant ranked only behind Procter & Gamble and Amazon that year. In the United States, Unilever made into the top 10 leading magazine advertisers in 2021, having spent over 70 million U.S. dollars to advertise its products in the medium.
Unilever's Dove raise awareness in ads
As of 2022, Dove's campaign "Reverse Selfie" was elected one of the most creative ad campaign worldwide. In its advertisements, Unilever's flagship brand challenged beauty standards spread on social media, which often damage girls' and women's self-esteem. One year before, Dove got the second position as most advertised personal care brands in the United States, with ad spending of 183 million dollars.