Indicators used by media agencies to source ad tech partners in the UK 2015

Published by Statista Research Department, Nov 1, 2015
This statistic illustrates the indicators used by UK media agencies to source ad tech partners in 2015. Of respondents, 52 percent reported they used research industry literature and responded to platforms getting good press.

How does your agency source ad tech partners?

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Sources

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Release date

November 2015

Region

United Kingdom

Survey time period

August to September 2015

Number of respondents

200 respondents

Special properties

Individuals from media agencies

Method of interview

Telephone interview

Citation formats
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