U.S. pet store revenue distribution by age group 2023
As of March 2023, shoppers aged between 25 and 44 accounted for the majority of pet store revenue with a 37.2 percent share, and therefore made up the largest target market in the United States. Those aged between 45 and 64 made up the second largest market by a very tight margin, providing 37.1 percent of pet store revenue in the same year.