Most used offline fashion purchase channels in the U.S. in 2023, by generation

Published by
P. Smith,
May 14, 2024

In a 2023 survey, all generations in the United States said that they were most likely to purchase fashion at a big-box store or superstore. One third of Generation Z said they bought clothes at fashion stores, more than any other generation.

Store types where consumer purchased fashion in the United States in 2023, by generation

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Number of respondents

1,035 respondents

Age group

16 to 83 years old

Special properties

respondents who purchased fashion

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which stores have you purchased fashion items in the last 12 months?"

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Statistics on " Department stores in the U.S. "

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Industry overview

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