According to a survey on luxury fashion loyalty among Indian consumers in March 2024, the majority of respondents, over 80 percent, were most likely to purchase luxury fashion products again from Gucci and Armani. Comparatively, one percent of respondents did not want to purchase from any luxury fashion brands.
Brand loyalty towards luxury fashion products in India as of March 2024
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Market overview
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Segment revenue
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Statista. (March 25, 2024). Brand loyalty towards luxury fashion products in India as of March 2024 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/forecasts/1464189/india-brand-loyalty-toward-luxury-fashion
Statista. "Brand loyalty towards luxury fashion products in India as of March 2024." Chart. March 25, 2024. Statista. Accessed May 23, 2024. https://www.statista.com/forecasts/1464189/india-brand-loyalty-toward-luxury-fashion
Statista. (2024). Brand loyalty towards luxury fashion products in India as of March 2024. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/forecasts/1464189/india-brand-loyalty-toward-luxury-fashion
Statista. "Brand Loyalty towards Luxury Fashion Products in India as of March 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/forecasts/1464189/india-brand-loyalty-toward-luxury-fashion
Statista, Brand loyalty towards luxury fashion products in India as of March 2024 Statista, https://www.statista.com/forecasts/1464189/india-brand-loyalty-toward-luxury-fashion (last visited May 23, 2024)
Brand loyalty towards luxury fashion products in India as of March 2024 [Graph], Statista, March 25, 2024. [Online]. Available: https://www.statista.com/forecasts/1464189/india-brand-loyalty-toward-luxury-fashion