Likelihood of switching telecom services for SVOD bundles worldwide 2023, by country
As of December 2023, around one in three consumers of different countries expressed their possibility of switching their telecommunications services for bundled streaming offers. Consumers from the UAE and India were the most likely across all countries to switch to subscription streaming services, according to 62 and 61 percent of respondents. In contrast, consumers from the Nordic countries, like Sweden or Denmark, were the least likely to consider switching telecom services for SVOD bundles.