J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a study among marketers worldwide published in September 2023, around 48 percent of respondents said that establishing standards for programmatic digital out-of-home (prDOOH) advertising would help them learn more about it. Familiarizing with the best practices for using data activation stood as the second most mentioned method, with 44 percent.
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