J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a global study among marketers who intended to increase their spending on digital out-of-home (prDOOH) advertising published in September 2023, more than half – 55 percent – said that the rise would come from relocating the digital out-of-home (DOOH) budget. Around 44 percent reported moving the budget from traditional out-of-home (OOH) ads, while about one-third said they would reduce the expenditure on other digital channels.
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