A survey conducted in 2023 revealed that grocery coupons were most sought out for on mobile apps, with 48 percent of consumers using apps to gain access to grocery coupons. Apparel and accessories ranked second, with 37 percent of consumers using mobile apps to find coupons in order to shop in this category.
Leading categories in which consumers seek out coupons for on mobile apps in the United States in 2023
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Other statistics that may interest you Digital coupons and deals in the United States
Overview
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- Premium Statistic Leading coupon aggregators by regular use in the U.S. 2023
- Premium Statistic Leading coupons and rebates websites in the U.S. 2023, based on visit share
- Premium Statistic Change in number of digital coupons in the U.S. 2018-2022
- Premium Statistic Sources of inspiration for new products in the U.S. 2024
- Premium Statistic Sources of information about products in the U.S. 2024
Use and discovery
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- Premium Statistic Purchase habits when seeking out coupon codes in the U.S. 2023
- Premium Statistic Actions taken in order to receive coupons for online shopping in the U.S. 2023
- Premium Statistic Share of shoppers using mobile apps for digital coupons in the U.S. 2023, by category
- Premium Statistic Impact of inflation on online purchases in the U.S. 2023, by generation
- Premium Statistic Impact of digital coupon codes on online deal performance in the U.S. 2023
- Premium Statistic Social media followers of coupon and rebate sites U.S. 2019-2022
Users
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- Premium Statistic Share of shoppers using physical and online coupons in the U.S. 2023
- Premium Statistic Share of online coupon users in the U.S. 2022, by age group
- Premium Statistic Share of mobile app coupon users in the U.S. 2022, by age group
- Premium Statistic Share of digital vs. paper coupon usage in the United States 2023
- Premium Statistic Share of digital vs. paper coupon usage in the United States 2023, by generation
- Premium Statistic Digital vs. paper coupon usage in the United States 2023, by employment status
- Premium Statistic Digital vs. paper coupon usage in the United States 2023, by marital status
- Premium Statistic Digital vs. paper coupon usage in the United States 2023, by parental status
Mobile usage
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- Premium Statistic Leading discount and offer apps in the U.S. 2023, by downloads
- Premium Statistic Upside app: monthly downloads in the U.S. 2017-2023
- Premium Statistic Fetch app: monthly downloads in the U.S. 2017-2023
- Premium Statistic Rakuten deals app: monthly downloads in the U.S. 2017-2023
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Further Content: You might find this interesting as well
Savings.com. (June 5, 2023). Leading categories in which consumers seek out coupons for on mobile apps in the United States in 2023 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1409901/mobile-coupon-usage-by-category-united-states/
Savings.com. "Leading categories in which consumers seek out coupons for on mobile apps in the United States in 2023 ." Chart. June 5, 2023. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1409901/mobile-coupon-usage-by-category-united-states/
Savings.com. (2023). Leading categories in which consumers seek out coupons for on mobile apps in the United States in 2023 . Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1409901/mobile-coupon-usage-by-category-united-states/
Savings.com. "Leading Categories in Which Consumers Seek out Coupons for on Mobile Apps in The United States in 2023 ." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1409901/mobile-coupon-usage-by-category-united-states/
Savings.com, Leading categories in which consumers seek out coupons for on mobile apps in the United States in 2023 Statista, https://www.statista.com/statistics/1409901/mobile-coupon-usage-by-category-united-states/ (last visited May 19, 2024)
Leading categories in which consumers seek out coupons for on mobile apps in the United States in 2023 [Graph], Savings.com, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1409901/mobile-coupon-usage-by-category-united-states/