Europe: search ad spending per internet user 2017-2028, by device

Average digital search advertising spending per internet user in Europe from 2017 to 2028, by device

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Search Advertising, also called Search Engine Advertising (SEA) or Paid Search Advertising, describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable.

Sponsored links and keyword advertising are also part of Search Advertising which can be targeted on local or keyword-related factors.

Google Ads is currently the biggest provider of Search Advertising on the market.

Not included are revenues generated through Search Engine Optimization (SEO).

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Statistics on " Online search market in Europe "

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