A study measuring the funding activity of 107 startups showed that marketplaces would obtain the highest estimated funding amounts over the first five financial years of activity. Considering the fifth financial year, a marketplace could get up to 436.1 million U.S. dollars in funding. In turn, direct-to-consumer (D2C) e-commerce startups selling physical products were the least successful, with a max of 22.2 million U.S. dollars in funding. B2B and B2C tech providers stood in the mid-range, with B2B tech startups estimated to outdo the B2C equivalents.
Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars)
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Other statistics that may interest you D2C e-commerce in Europe
Global overview
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European market
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United Kingdom
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Germany
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France
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ProjectionHub. (June 6, 2022). Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars) [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1372868/e-commerce-startups-expected-funding-by-business-model/
ProjectionHub. "Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars)." Chart. June 6, 2022. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1372868/e-commerce-startups-expected-funding-by-business-model/
ProjectionHub. (2022). Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1372868/e-commerce-startups-expected-funding-by-business-model/
ProjectionHub. "Projected Funding of E-commerce Startups over Five Financial Years as of 2021, by Business Model (in Million U.S. Dollars)." Statista, Statista Inc., 6 Jun 2022, https://www.statista.com/statistics/1372868/e-commerce-startups-expected-funding-by-business-model/
ProjectionHub, Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars) Statista, https://www.statista.com/statistics/1372868/e-commerce-startups-expected-funding-by-business-model/ (last visited May 15, 2024)
Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars) [Graph], ProjectionHub, June 6, 2022. [Online]. Available: https://www.statista.com/statistics/1372868/e-commerce-startups-expected-funding-by-business-model/