Sports and outdoor online shops brand awareness KPI ranking U.S. 2024

In the U.S., Nike is the most well-known sports and outdoor online shop with a brand awareness of 93 percent. Adidas, that is the second leading brand in this list, is recognized by 92 percent of internet respondents. The third spot is held by DICK’s Sporting Goods.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

Leading sports and outdoor online shops ranked by brand awareness in the United States in 2024

Characteristic	Share of respondents
Nike	93%
adidas	92%
DICK's Sporting Goods	88%
Foot Locker	87%
Reebok	87%
Under Armour	85%
Bass Pro Shops	78%
Columbia	75%
Champs Sports	65%
YETI	62%
lululemon	58%
Finish Line	56%
Fanatics	47%
Academy	41%
REI	37%
Backcountry	22%
Sportsman's Guide	22%
MidwayUSA	20%
Evan's Cycles	17%

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Release date

April 2024

More information

Region

United States

Survey time period

March 12 to April 17 2024

Number of respondents

3,747 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

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