Luxury brands omnichannel availability score 2022
In a recent index benchmarking global luxury brands on a number of different metrics such as brand awareness, omnichannel capabilities, and innovation, Tommy Hilfiger ranked the highest in terms of availability of omnichannel sales capabilities. Features such as fulfilment options and regional e-commerce coverage were taken into account when indexing the brands. Among the brands that scored over 50 out of 100 were also Michael Kors, Prada, and Ralph Lauren.