Biggest buy now, pay later (BNPL) apps in the U.S. 2015-2023, based on downloads
Whilst PayPal topped a download ranking for the United States in 2023, Klarna led a pack of BNPL competitors. Up until the end of 2022, the number of downloads of the Klarna app was about half of that of the PayPal app - a significant change compared to earlier years, when PayPal was downloaded relatively more often. This confirms a conclusion fromĀ a different BNPL ranking in the U.S. based on users, namely that Klarna is more popular than some of its competitors.