Global WhatsApp Business revenues by region 2023

In 2023, the estimated revenues generated by WhatsApp Business amounted to over 382 million U.S. dollars. Asia was the region estimated to have generated the highest WhatsApp Business revenues, with over 155 million U.S. dollars spent on the professional version of the popular instant messaging communication app. Europe ranked second, with users in the region estimated to have spent around 90 million U.S. dollars on WhatsApp Business.

Launched in 2018, WhatsApp Business allows users to connect instantly with company representatives or automated chatbots from their regular WhatsApp interface. Additionally, companies can choose to initiate contact with users for marketing and promotional purposes.

WhatsApp Business revenues generated worldwide in 2023, by region (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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excluding WhatsApp Pay

Supplementary notes

Estimates modelled by Statista.

The estimated 2023 revenues for WhatsApp Business were derived using historical data and growth trends from regular WhatsApp revenues A top-down approach was applied to allocate global revenues across 151 countries, excluding China. For the distribution of revenues, factors considered included GDP, digital adoption index, and number of downloads. Following this, the number of users was calculated using the number of app download, population and mobile penetration. Subsequently, the average revenue per user (ARPU) was determined.
NB: North America consists of Canada, Mexico, United States (following Statista classification)

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