Leading fashion luxury brands based on Media Impact Value in the U.S. Q3 2021
According to a report on fashion luxury, Gucci was the leading brand based on the "Media Impact Value" (MIV®) in the United States, generating 87.6 million U.S. dollars in the third quarter of 2021. Dior and Chanel came in second and third places, with MIV of 87.3 million U.S. dollars and 76.9 million U.S. dollars, respectively. According to data, Instagram is the most important social media platform for brand marketing in the United States, contributing more than 80 percent of the total MIV®.