Digital OOH ad spend in Spain 2019-2023
Spanish outdoor ad spending as a total (digital and non-digital) was forecast to stand at 431 million euros in 2023.
In 2023, digital out-of-home advertising (DOOH) spending in Spain amounted to 124.4 million euros. Furthermore, the spending on digital OOH increased by 22.4 percent compared to the value reported in 2022. To compare,