Indonesia: reasons for not subscribing to SvoD providers by age group 2021

According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021, approximately 52 percent of Indonesian respondents between 16 and 24 years stated that they did not subscribe to any SvoD providers because it was too expensive. The same survey found that around 52 percent of respondents in Indonesia did not subscribe to any SvoD services.

Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group

Characteristic	16 to 24 years	25 to 34 years	35 to 44 years	45 to 54 years	55 years and older
It was too expensive	51.61%	45.54%	42.19%	38.93%	33.15%
I can access the shows I wanted on other channels for free or cheaper	31.61%	34.54%	39.29%	36.85%	35.87%
I was not interested in the shows on offer	25.17%	24%	18.05%	20.59%	22.28%
Others	12.59%	10.69%	13.38%	12.8%	11.96%
My devices do not support good quality video playback to make it worth the price	7.71%	9.31%	9.17%	11.94%	11.41%
Someone in my household/ circle of friends already has an account that I can use	5.76%	7.08%	5.43%	9.69%	9.78%
The streaming service provider I like is not available in my region	4.39%	5.08%	2.81%	2.42%	4.35%
The content available for my region was not as good as for other regions	3.41%	3.38%	3.65%	3.46%	4.35%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

August 2021

More information

Region

Indonesia

Survey time period

May 13 to 30, 2021

Number of respondents

4,156 respondents

Age group

16 years and older

Special properties

based on respondents who did not subscribe to SvoD providers

Supplementary notes

The survey question was: "Why did you not subscribe to the streaming service provider(s)? (choose all that apply)"

Figures have been rounded.

Age group breakdowns:
16-24 years: 1,025 respondents
25-34 years: 1,300 respondents
35-44 years: 1,069 respondents
45-54 years: 578 respondents
55+ years: 184 respondents

Citation formats