Before concluding a visit to Amazon's e-commerce platform in 2020, online consumers in Germany and Italy visited approximately nine and a half webpages on average. In contrast, Amazon shoppers in the Netherlands went through roughly seven and half pages per visit that year.
Average number of Amazon pages clicked on per visit by online shoppers in selected European countries in 2020
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Other statistics that may interest you Digital shopping behavior in Europe
Overview
5
- Basic Statistic E-commerce share of enterprises' revenue in the EU-27 2011-2023
- Basic Statistic Online share of retail trade in selected European countries 2014-2022
- Premium Statistic E-commerce revenue share of companies in Europe 2022, by country
- Premium Statistic European e-shoppers online purchase frequency 2023, by product category
- Premium Statistic Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027
Attitudes towards online shopping
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- Premium Statistic Attitudes towards online shopping in the UK 2024
- Premium Statistic Attitudes towards online shopping in France 2024
- Premium Statistic Attitudes towards online shopping in Germany 2024
- Premium Statistic Attitudes towards online shopping in Italy 2024
- Premium Statistic Attitudes towards online shopping in Spain 2024
- Premium Statistic Attitudes towards online shopping in the Netherlands 2024
Online vs. in-store shopping behavior
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- Premium Statistic Share of European consumers that shop online vs. offline each week 2023
- Premium Statistic Online vs. offline purchases by category in the UK 2022
- Premium Statistic Online vs. offline purchases by category in France 2022
- Premium Statistic Online vs. offline purchases by category in Germany 2022
- Premium Statistic Online vs. offline purchases by category in Italy 2022
- Premium Statistic Online vs. offline purchases by category in Spain 2022
- Premium Statistic Online vs. offline purchases by category in the Netherlands 2022
Online grocery shopping
5
- Premium Statistic Share of shoppers buying groceries online in the UK 2023, by generation
- Premium Statistic Share of shoppers buying groceries online in France 2023, by generation
- Premium Statistic Share of shoppers buying groceries online in Germany 2023, by generation
- Premium Statistic Share of shoppers buying groceries online in the Netherlands 2023, by generation
- Premium Statistic Share of shoppers buying groceries online in Austria 2023, by generation
Leading online retailers in Europe
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- Premium Statistic Leading online marketplaces in Europe 2023, by monthly visits
- Premium Statistic Highest valued e-commerce startup companies in Europe 2023
- Basic Statistic Top online stores in the UK 2023
- Premium Statistic France: Top 10 online stores
- Premium Statistic Top online stores in Germany 2023
- Basic Statistic Top online stores in Italy 2023
- Basic Statistic Top online stores in Spain 2022, by net sales
- Basic Statistic Netherlands: Top 10 online stores 2023
Online payment
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- Premium Statistic Mobile payment market size in 10 countries in Europe in 2020, with a 2025 forecast
- Premium Statistic Top POS and e-commerce payment methods for small-ticket items in Europe 2022
- Premium Statistic Top POS and e-commerce payment methods for big-ticket items in Europe 2022
- Premium Statistic Biggest contactless payment brands at POS in Germany 2024
- Premium Statistic Biggest contactless payment brands at POS in the UK 2024
- Premium Statistic Biggest contactless payment brands at POS in France 2024
- Premium Statistic Biggest buy now, pay later (BNPL) apps in Germany 2015-2023, based on downloads
- Premium Statistic Biggest buy now, pay later (BNPL) apps in the UK 2015-2023, based on downloads
Further related statistics
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- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Internet user distribution in China 2012-2023, by urban and rural region
- Deaths by motor vehicle-related injuries in the U.S. 1930-2022
- Deaths by prostate cancer in the U.S. 1950-2019
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
Further Content: You might find this interesting as well
Statistics
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Internet user distribution in China 2012-2023, by urban and rural region
- Deaths by motor vehicle-related injuries in the U.S. 1930-2022
- Deaths by prostate cancer in the U.S. 1950-2019
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
Pattern. (October 9, 2020). Average number of Amazon pages clicked on per visit by online shoppers in selected European countries in 2020 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1239614/average-number-of-amazon-pages-visited-by-online-shoppers-in-europe/
Pattern. "Average number of Amazon pages clicked on per visit by online shoppers in selected European countries in 2020." Chart. October 9, 2020. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1239614/average-number-of-amazon-pages-visited-by-online-shoppers-in-europe/
Pattern. (2020). Average number of Amazon pages clicked on per visit by online shoppers in selected European countries in 2020. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1239614/average-number-of-amazon-pages-visited-by-online-shoppers-in-europe/
Pattern. "Average Number of Amazon Pages Clicked on per Visit by Online Shoppers in Selected European Countries in 2020." Statista, Statista Inc., 9 Oct 2020, https://www.statista.com/statistics/1239614/average-number-of-amazon-pages-visited-by-online-shoppers-in-europe/
Pattern, Average number of Amazon pages clicked on per visit by online shoppers in selected European countries in 2020 Statista, https://www.statista.com/statistics/1239614/average-number-of-amazon-pages-visited-by-online-shoppers-in-europe/ (last visited June 10, 2024)
Average number of Amazon pages clicked on per visit by online shoppers in selected European countries in 2020 [Graph], Pattern, October 9, 2020. [Online]. Available: https://www.statista.com/statistics/1239614/average-number-of-amazon-pages-visited-by-online-shoppers-in-europe/