Response of UK adults to OOH ads 2020, by audience type
In September 2020 a survey was carried out among adults in the United Kingdom, where respondents were asked about their reactions to out-of-home advertising. According to the findings, in total 45 percent of survey participants said they did, in fact, respond to an OOH ad in one way or another. Among Millennials in the UK, this figure stood even higher, at 53 percent.
