GMV trend for online beauty and personal care products India 2020

Published by A. Minhas, Mar 22, 2022
With a drop of over 46 percent of the gross merchandise value, the online business for beauty and personal care products took the hardest hit during April 2020. However, the market recovered rapidly, resulting in a GMV growth of over 266 percent in the next month. Overall, the GMV figures showed fluctuations in the given period.

Gross Merchandise Value (GMV) trend for online purchase of beauty and personal care products in India from February to September 2020

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Release date

November 2020

Region

India

Survey time period

February to September, 2020

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