In August 2019 a study was conducted among Black consumers in the United States to gauge their reactions to positive portrayals of their race in advertising. Some 65 percent of respondents said they were more likely to recommend a brand with advertising that positively reflected their culture. Another 66 percent stated that they were more likely to return to a brand with advertising that authentically reflected their race.
Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019
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Further Content: You might find this interesting as well
Think with Google. (November 1, 2019). Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019 [Graph]. In Statista. Retrieved June 02, 2024, from https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/
Think with Google. "Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019." Chart. November 1, 2019. Statista. Accessed June 02, 2024. https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/
Think with Google. (2019). Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019. Statista. Statista Inc.. Accessed: June 02, 2024. https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/
Think with Google. "Impact of Positive Race Representation in Advertising on Brand Related Actions of Black Consumers in The United States as of August 2019." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/
Think with Google, Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019 Statista, https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/ (last visited June 02, 2024)
Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019 [Graph], Think with Google, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/