Share of consumers who have stopped supporting a brand due to lack of representation of their identity in brand advertising in United States as of May 2019
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Other statistics that may interest you Inclusion and diversity in advertising and marketing in the United States
Diversity in the industry
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- Premium Statistic Gender distribution of marketing and advertising professionals in the U.S. 2023
- Premium Statistic Gender distribution of advertising and promotions managers in the U.S. 2022
- Premium Statistic Ethnicity of advertising and promotions managers in the U.S. 2022
- Basic Statistic Percentage of women among Fortune 500 CMOs in the U.S. 2021-2023
- Basic Statistic Share of underrepresented ethnic groups among Fortune 500 CMOs in the U.S. 2021-2023
- Premium Statistic Distribution of marketers and adpersons in the U.S. 2023, by sexual orientation
Consumer perception of brands' approach to diversity and social issues
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- Premium Statistic View of brands as responsible for boosting diversity in the U.S. 2023, by generation
- Premium Statistic View of brands as responsible for boosting diversity in the U.S. 2023, by ethnicity
- Premium Statistic Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
- Premium Statistic Favorability of spokespeople similar to consumers in the U.S. 2023, by ethnicity
- Premium Statistic Support to brands changing logos for selected events in the U.S. 2023, by generation
- Premium Statistic Companies' actions considered the most "woke" by adults in the U.S. 2023
- Premium Statistic Willingness to boycott brands for being deemed "woke" among adults in the U.S. 2023
Consumer perception of brands' approach to ethnic diversity
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- Premium Statistic Adults' favorability of brands hiring Asian spokespeople in the U.S. 2023
- Premium Statistic Adults' favorability of brands hiring Hispanic spokespeople in the U.S. 2023
- Premium Statistic Adults' favorability of brands hiring Black spokespeople in the U.S. 2023
- Premium Statistic Adults' favorability of brands hiring immigrant spokespeople in the U.S. 2023
- Premium Statistic Gen Z consumers who would avoid brands that don't oppose racism U.S. 2022, by gender
Consumer perception of brands' approach to the LGBTQ+ community
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- Premium Statistic Share of consumers comfortable seeing LGBTQ people in ads in the U.S. 2023
- Premium Statistic U.S. non-LGBTQs on whether LGBTQs in ads made them comfortable with diversity 2023
- Premium Statistic Consumer opinion on advertisers' duty to give visibility for LGBTQs in the U.S. 2023
- Premium Statistic How consumers expected brands to include LGBTQ representation in ads in the U.S. 2023
- Premium Statistic Consumer opinion on LGBTQs in ads being clear enough in the U.S. 2023, by generation
- Premium Statistic Share of adults less likely to buy a brand with ads featuring LGBTQs in the U.S. 2023
- Premium Statistic Brands showing most authentic support for Pride Month in the U.S. 2023
Spotlight: consumer perception of brands' approach to gender
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Spotlight: consumer perception of brands' approach to body diversity
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- Premium Statistic Favorability of brands hiring spokespeople with different body sizes in the U.S. 2023
- Premium Statistic Adults' favorability of brands hiring disabled spokespeople in the U.S. 2023
- Premium Statistic Gen Z consumers attitudes on brands promoting body image diversity in the U.S. 2022
Further related statistics
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- Share of adults seeing change in brand trust due to news advertising in the U.S. 2020
- Sports related advertising attitude of Canadian consumers 2016, by gender
- Survey on alcohol-advertising effects on purchases at Systembolaget in Sweden 2017
- Impression of TVCFs starring Vietnamese football players in Vietnam 2019
- Likeability of Vietnamese TVCFs featuring football players
- Consumer brand actions influenced by advertising in news in the U.S. 2020
- Share of French people who have ever said homophobic remarks 2019, by environment
- Opinions on if LGBTQ discrimination still takes place in Singapore 2019
- Leading political issues according to Gen Z U.S. 2019
- Number of transgender people in India 2011, by state
- Italy: opinion on transgender people's right to gender reassignment surgery 2017
- Share of Americans going to concerts in 2011, by sexual orientation
- Italy: opinion on transgender people's right to serve in the military 2017
- Top travel destinations in Europe among lesbian and bisexual women from the U.S. 2019
- Grindr usage reach in the United States 2018, by urbanity
- Sought-after diverse characters in kids and YA books in libraries North America 2018
- Canadian attitudes to female body image portrayal in advertising 2018, by gender
Further Content: You might find this interesting as well
Statistics
- Share of adults seeing change in brand trust due to news advertising in the U.S. 2020
- Sports related advertising attitude of Canadian consumers 2016, by gender
- Survey on alcohol-advertising effects on purchases at Systembolaget in Sweden 2017
- Impression of TVCFs starring Vietnamese football players in Vietnam 2019
- Likeability of Vietnamese TVCFs featuring football players
- Consumer brand actions influenced by advertising in news in the U.S. 2020
- Share of French people who have ever said homophobic remarks 2019, by environment
- Opinions on if LGBTQ discrimination still takes place in Singapore 2019
- Leading political issues according to Gen Z U.S. 2019
- Number of transgender people in India 2011, by state
- Italy: opinion on transgender people's right to gender reassignment surgery 2017
- Share of Americans going to concerts in 2011, by sexual orientation
- Italy: opinion on transgender people's right to serve in the military 2017
- Top travel destinations in Europe among lesbian and bisexual women from the U.S. 2019
- Grindr usage reach in the United States 2018, by urbanity
- Sought-after diverse characters in kids and YA books in libraries North America 2018
- Canadian attitudes to female body image portrayal in advertising 2018, by gender