Japan: online purchase frequency during COVID-19 by age group 2020

According to a survey conducted by Rakuten Insight in Japan in May 2020, respondents aged 16 to 24 were the most likely to make online purchases everyday, with about 11 percent. Among respondents aged 55 and over, 36 percent stated to place online orders less than once a month.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.

Frequency of online purchases during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group

Characteristic	16-24 years	25-34 years	35-44 years	45-54 years	55 and older
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

June 2020

More information

Region

Japan

Survey time period

May 7 to 30, 2020

Number of respondents

698*

Age group

16 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

*The source provides the following information on the survey sample:
16-24 years = 27
25-34 = 60
35-44 = 77
45-54 = 109
55 and older = 425

Original question: "How often do you make online purchases?"

Figures may not add up to 100 percent due to rounding by the source.

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