Skincare products used by respondents in Singapore 2021, by origin
Rakuten Insight, as of July 2021, 50 percent of respondents in Singapore said that they used Korean beauty and skincare products. This meant that Korean beauty products, also known as K-beauty, the most popular type of beauty products among Singaporean respondents. K-beauty has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
In a survey on skincare and beauty products conducted by