Most used eHealth tracker / smart watches by brand in the U.S. 2024

With 59 percent, Apple is the most popular brand for personal smart watches and eHealth or fitness trackers among U.S. consumers. In second place follows Fitbit with 26 percent of respondents. These results are based on a representative online survey conducted in 2024 among 3,206 consumers in the United States.
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Most used eHealth tracker / smart watches by brand in the U.S. as of March 2024

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Number of respondents

3,206 respondents

Age group

18-64 years

Special properties

respondents who use fitness trackers, smartwatches with fitness function, motion trackers or sleep tracking systems

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What brands are your personal smart watches / fitness trackers?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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