Digital ad platforms used by SMBs in the U.S. 2022

Published by Statista Research Department, Jun 9, 2023
During a 2022 survey, 63.3 percent of responding small and medium-sized businesses (SMBs) from the United States who advertised online said they used Facebook for paid digital advertising. Other social networks, such as Instagram, TikTok, Twitter, LinkedIn, or Pinterest were also popular. SMBs also advertised in search engines (Google and Microsoft) as well as on digital retail media (Amazon).

Digital advertising platforms used by small and medium-sized businesses (SMBs) in the United States as of October 2022

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Release date

January 2023

Region

United States

Survey time period

September 6 to October 2, 2022

Number of respondents

2,428 respondents

Special properties

among owners or senior leaders/managers at SMBs

Citation formats
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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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