In 2023, search advertising spending in the United States increased by four percent, from 84.4 billion to 88.8 billion U.S. dollars. Search is the most invested-in digital ad format in the U.S., with a market share of roughly 40 percent.
Change in search advertising spending in the United States from 2020 to 2023
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Other statistics that may interest you Search advertising in the United States
Spending
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- Premium Statistic Search ad spend worldwide 2018-2028
- Premium Statistic Search ad spending worldwide 2023, by type
- Premium Statistic Search advertising spending in the U.S. 2019-2026
- Premium Statistic Change in search ad spend in the U.S. 2019-2026
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Global search ad spend 2021, by industry
- Premium Statistic Ad spending per internet user of search advertising in the U.S. 2019-2028
Market leaders
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- Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
- Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
- Premium Statistic Most used search engines by brand in the U.S. 2023
- Premium Statistic Leading search engines in the United States 2015-2024, by market share
- Basic Statistic U.S. customer satisfaction with internet portals and search engines 2023
- Premium Statistic Digital retail media ad spend in the U.S. 2019-2023, by company
Amazon
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- Premium Statistic U.S. Amazon net digital advertising revenue 2019-2023
- Premium Statistic U.S. Amazon digital advertising revenue growth 2019-2023
- Premium Statistic Amazon digital advertising spending share in the U.S. 2020-2025
- Premium Statistic Amazon advertisers in the U.S. 2022, by industry
- Premium Statistic Amazon sponsored ads CPC in the U.S. 2022, by type
- Premium Statistic Amazon sponsored ads ACOS in the U.S. 2022, by type
- Premium Statistic Amazon sponsored ads CTR in the U.S. 2022, by type
- Premium Statistic Main call-to-action on amazon.com ads descriptions 2022
Google
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- Premium Statistic Google search ad revenue in the U.S. 2019-2024
- Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
- Basic Statistic Google paid search ad spend growth in the U.S. Q4 2021, by category
- Premium Statistic GoogleAds CTR in North America 2022, by industry
- Premium Statistic GoogleAds conversion rate in North America 2022, by industry
- Premium Statistic GoogleAds CPL in North America 2022, by industry
- Premium Statistic GoogleAds CPC in North America 2022, by industry
- Basic Statistic U.S. customer satisfaction with Google 2002-2023
Mobile
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- Premium Statistic Digital Market Outlook: search ad spending change U.S. 2020-2028, by device
- Premium Statistic Digital Market Outlook: search ad spend per internet user U.S. 2019-2028, by device
- Premium Statistic Mobile ad spend in the U.S. 2027-2028, by format
- Basic Statistic Mobile share of U.S. organic search engine visits 2013-2021
- Premium Statistic Leading mobile search engines in the U.S. 2018-2024, by market share
- Basic Statistic Google vs. Microsoft Advertising: U.S. mobile click share 2021
Marketer perspectives
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- Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
- Premium Statistic Digital ad platforms used by SMBs in the U.S. 2022
- Premium Statistic Share of U.S. SMBs that use digital marketing and ad tools 2022
- Premium Statistic Leading retail media platforms in North America 2023
- Premium Statistic Effectiveness of chat-based search advertising in the U.S. 2023
Consumer attitudes
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- Premium Statistic Internet users who used a search engine in the U.S. 2022, by age
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Opinion on search engine ads in the U.S. 2021
- Premium Statistic Information advertisers can use to target ads in the U.S. 2022
- Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
- Premium Statistic Difficulty in differentiating between sponsored & non-sponsored search results US '23
- Premium Statistic Perceived change in sponsored search engine results volume in the U.S. 2023
Further related statistics
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- Search ad spend growth in the UK 2020-2023
- Market distribution of digital advertising in Italy 2017
- Search advertising spending in the U.S. 2019-2026
- Google search ad revenue in the U.S. 2019-2024
- Search ad spend in Ireland 2018-2023
- Increase in the market volume of search engine advertising in China 2018-2015
- NHN Corporation's search ad sales as of 2nd quarter 2013
- Search engine marketing spending in Peru 2021-2023
- Great Britain: youths awareness of online gambling ads in 2019, by frequency
- Share of SMBs advertising online Australia 2016
- Share of SMBs advertising online New South Wales, Australia 2016
- Share of SMBs advertising online Victoria, Australia 2016
- Share of SMBs advertising online South Australia 2016
- Search advertising spending in Chile 2018-2023
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Statistics
- Search ad spend growth in the UK 2020-2023
- Market distribution of digital advertising in Italy 2017
- Search advertising spending in the U.S. 2019-2026
- Google search ad revenue in the U.S. 2019-2024
- Search ad spend in Ireland 2018-2023
- Increase in the market volume of search engine advertising in China 2018-2015
- NHN Corporation's search ad sales as of 2nd quarter 2013
- Search engine marketing spending in Peru 2021-2023
- Great Britain: youths awareness of online gambling ads in 2019, by frequency
- Share of SMBs advertising online Australia 2016
- Share of SMBs advertising online New South Wales, Australia 2016
- Share of SMBs advertising online Victoria, Australia 2016
- Share of SMBs advertising online South Australia 2016
- Search advertising spending in Chile 2018-2023
IAB (U.S.). (April 16, 2024). Change in search advertising spending in the United States from 2020 to 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/
IAB (U.S.). "Change in search advertising spending in the United States from 2020 to 2023." Chart. April 16, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/
IAB (U.S.). (2024). Change in search advertising spending in the United States from 2020 to 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/
IAB (U.S.). "Change in Search Advertising Spending in The United States from 2020 to 2023." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/
IAB (U.S.), Change in search advertising spending in the United States from 2020 to 2023 Statista, https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/ (last visited June 10, 2024)
Change in search advertising spending in the United States from 2020 to 2023 [Graph], IAB (U.S.), April 16, 2024. [Online]. Available: https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/