Selected attitudes on sustainability in marketing among executives worldwide 2023
During a January 2023 survey among VP and C-Suite executives worldwide, 88 percent of respondents said sustainability should be more than a PR stunt, and 83 percent stated that greenwashing should have more severe consequences. Despite this consensus, 72 percent also said that most organizations in the industry would be caught greenwashing if investigated more thoroughly. According to almost six out of 10 respondents, their own company also overstated or inaccurately represented their own sustainability efforts.