During a 2023 survey carried out among marketers from the United Kingdom, 50 percent of respondents said that one to three top reasons why their business would not spend more of its marketing budget on advanced TV was the lack of proof for advertising effectiveness or return-on-investment (ROI). The second most important reason given was the lack of willingness amongst marketers to explore new media channels, mentioned by 48 percent of respondents.
Inhibitors of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023
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Other statistics that may interest you TV advertising in the United Kingdom
Overview
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Major players
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Marketer insights
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- Premium Statistic Leading marketing channels for storytelling in the UK 2023
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- Premium Statistic Inhibitors of advanced TV ad spend in the UK 2023
- Premium Statistic Share of marketers who think it is time to get rid of GRPs in the UK 2023
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Consumer insights
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- Premium Statistic Non-digital advertising touchpoints in the UK 2024
- Premium Statistic Traditional TV advertising reach in the UK 2020-2029, by type
- Premium Statistic Linear TV commercial impacts in the UK 2009-2023
- Premium Statistic Time spent with TV advertising in the UK 2022-2023
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Communication methods used by retailers in Great Britain 2023
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Spotlight: connected TV
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- Premium Statistic Household penetration of smart TV sets in the United Kingdom (UK) 2014-2023
- Premium Statistic Household ownership of smart TV in the United Kingdom (UK) 2014-2023, by age
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Connected TV ad spend in the UK 2022-2023, by format
- Premium Statistic Connected TV ad spend growth in the UK 2023, by format
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AudienceXpress. (November 23, 2023). Inhibitors of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1464435/inhibitors-advanced-tv-ad-spend-uk/
AudienceXpress. "Inhibitors of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023." Chart. November 23, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1464435/inhibitors-advanced-tv-ad-spend-uk/
AudienceXpress. (2023). Inhibitors of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1464435/inhibitors-advanced-tv-ad-spend-uk/
AudienceXpress. "Inhibitors of Advanced Tv Advertising Budgets According to Marketers in The United Kingdom (Uk) as of September 2023." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1464435/inhibitors-advanced-tv-ad-spend-uk/
AudienceXpress, Inhibitors of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023 Statista, https://www.statista.com/statistics/1464435/inhibitors-advanced-tv-ad-spend-uk/ (last visited June 10, 2024)
Inhibitors of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023 [Graph], AudienceXpress, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1464435/inhibitors-advanced-tv-ad-spend-uk/