Connected TV penetration India 2022-2025
As of 2023, the number of households in India that owned connected TV sets amounted to 32 million. An increase from the previous year, the trend was projected to continue until 2025. Connected TV or CTV refers to a television or device directly connected to the internet and can stream content, such as smart TVs, streaming media player devices, gaming consoles, and internet-enabled set-top-boxes.