Sources of discovery of brands, products, and services in Israel 2022
In 2022, recommendations from friends or family constituted the most common source for discovering brands, products, and services in Israel. 35.3 percent of the respondents cited this source. In addition, 34.3 percent of the respondents used search engines for these purposes. On the other hand, the least influential sources were online retail websites (17.5 percent) and ads on billboards or posters (17.7 percent).