social media platforms among Gen Z users in the UK.
According to an October 2022 survey of social media users aged 16 to 24 in the United Kingdom, approximately 83 percent of respondents reported using social media daily. Music streaming services such as Spotify and Apple Music were said to be used daily by 72 percent of the respondents. In comparison, podcasts were used by less than two out of every 10 respondents. In 2022, TikTok, Instagram, and YouTube were the most popularLeading daily digital and media activities among Gen Z users in the United Kingdom in October 2022
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Other statistics that may interest you Social media usage in the United Kingdom (UK)
Overview
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Benchmarks
4
Demographics
5
- Premium Statistic UK: social media users 2023, by gender
- Premium Statistic UK: social media users 2023, by age group
- Premium Statistic UK: social media users 2023, by generation
- Premium Statistic UK: social media users 2023, by education
- Basic Statistic UK: social media users 2024, by household income
Spotlight: Gen Z on social media
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- Premium Statistic UK: most used online websites and apps for children and teens 2023
- Premium Statistic UK: teen Facebook, Messenger, and Instagram users 2023
- Premium Statistic Daily social media usage among Gen Z users in the UK 2022, by platform
- Premium Statistic Social media usage among Gen Z users in the UK 2022, by frequency
- Premium Statistic Social media usage among Gen Z users in the UK 2022, by time spent
- Premium Statistic Social media usage among Gen Z users in the UK 2022, by reason
- Premium Statistic Most popular daily digital and media activities for Gen Z users in the UK in 2022
Usage
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- Premium Statistic Most common social media activities in the UK 2024
- Premium Statistic Social network usage by frequency in the UK 2023
- Premium Statistic Social network usage by brand in the UK 2024
- Premium Statistic Most used websites and online services by type in the UK 2024
- Premium Statistic Most used smartphone apps by type in the UK 2023
- Premium Statistic News source use in the United Kingdom (UK) 2022
- Premium Statistic Most used news sources in the UK 2018-2023
- Premium Statistic UK monthly time spent on select social apps 2023
Facebook
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- Premium Statistic Meta audiences in the United Kingdom 2024, by age and gender
- Premium Statistic UK: number of Facebook users 2018-2027
- Premium Statistic UK: Facebook usage penetration 2018-2027
- Premium Statistic UK: Facebook audience 2024, by gender
- Premium Statistic UK: Facebook users 2024, by age and gender
- Premium Statistic UK: teenage Facebook users 2023, by gender
- Premium Statistic Facebook: share of social network website visits in the UK 2023
TikTok
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- Premium Statistic Number of TikTok users in the UK forecast 2020-2024
- Premium Statistic TikTok MAU in the UK 2020-2022
- Premium Statistic Time spent on TikTok in the UK forecast 2019-2024
- Basic Statistic UK most popular TikTok videos 2023, by views
- Basic Statistic Leading new TikTok creators in the UK 2023, by number of followers
- Basic Statistic Leading activists on TikTok in the UK 2023, by number of followers
Instagram
5
Other major social media platforms
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- Basic Statistic UK: number of Snapchat users 2024
- Basic Statistic UK: Snapchat audience reach 2024
- Basic Statistic Snapchat: distribution of audiences in the UK 2024, by gender
- Premium Statistic Number of LinkedIn users in the United Kingdom 2019-2028
- Premium Statistic UK: LinkedIn users 2024, by gender
- Premium Statistic UK: LinkedIn users 2024, by age group
- Premium Statistic Twitter users in the United Kingdom 2019-2028
- Premium Statistic Twitter: share of social network website visits in the UK 2016-2023
Social media brand profiles
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- Basic Statistic Most well-known social networks in the UK 2023
- Premium Statistic Facebook brand profile in the UK 2023
- Premium Statistic Instagram brand profile in the UK 2023
- Premium Statistic TikTok brand profile in the UK 2023
- Premium Statistic Twitter brand profile in the UK 2023
- Premium Statistic LinkedIn brand profile in the UK 2023
- Premium Statistic Pinterest brand profile in the UK 2023
- Premium Statistic Reddit brand profile in the UK 2023
Marketing
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- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic Share of social in marketing budgets in the UK 2023
- Basic Statistic Likeliness of paying attention to social media ads in Great Britain 2022
- Premium Statistic Contribution of social media marketing to companies' performance in the UK 2022
Further Content: You might find this interesting as well
Ipsos MORI. (October 22, 2022). Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/
Ipsos MORI. "Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022." Chart. October 22, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/
Ipsos MORI. (2022). Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/
Ipsos MORI. "Leading Daily Digital and Media Activities among Gen Z Users in The United Kingdom in October 2022." Statista, Statista Inc., 22 Oct 2022, https://www.statista.com/statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/
Ipsos MORI, Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022 Statista, https://www.statista.com/statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/ (last visited May 19, 2024)
Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022 [Graph], Ipsos MORI, October 22, 2022. [Online]. Available: https://www.statista.com/statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/