According to a survey about product placement conducted among consumers in the United States in March 2022, 40 percent of respondents said they felt electronics brands benefitted the greatest from appearing in video games. This was followed by 37 percent of respondents citing car brands, and 31 percent mentioning food brands.
Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising formats in the United States
Overview
8
- Basic Statistic Online advertising revenue in the U.S. 2000-2023
- Premium Statistic Change in digital ad spend in the U.S. 2021-2027
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Advertising saturation in the U.S. 2022, by medium
- Premium Statistic Media most negatively impacted by cookie deprecation in the U.S. 2022
Display advertising
8
- Premium Statistic Ad spending of the banner advertising industry in the U.S. 2019-2028
- Premium Statistic Ad spending of the video advertising industry in the U.S. 2019-2028
- Premium Statistic Revenue growth of video advertising in the U.S. 2019-2028
- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2023
- Premium Statistic Digital video advertising in the U.S. 2022, by ad placement
- Premium Statistic Digital display ad market share of major ad-selling companies in the U.S. 2019-2022
Search advertising
7
- Premium Statistic Ad spending of the search advertising industry in the U.S. 2019-2028
- Premium Statistic Revenue growth of search advertising in the U.S. 2019-2028
- Premium Statistic Most used search engines by brand in the U.S. 2023
- Basic Statistic Google: annual advertising revenue 2001-2023
- Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
- Premium Statistic GoogleAds CPC in North America 2023, by country
- Premium Statistic Microsoft Corporation search ad revenue 2016-2023
Audio advertising
5
- Premium Statistic Digital audio ad spend in the U.S. 2016-2023
- Premium Statistic Change in audio ad spend in the U.S. 2022, by format
- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2023
- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
- Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
Social media advertising
5
- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
- Premium Statistic Social network video ad spending in the U.S. 2019-2023
- Premium Statistic Effectiveness of social media marketing in the U.S. 2021
In-game advertising
5
- Premium Statistic Video game ad spend in the U.S. 2021-2022
- Premium Statistic Willingness to view in-game advertising in the U.S. 2022
- Premium Statistic Gamers believing in-game ads improve gaming experience in the U.S. 2021
- Premium Statistic Consumers finding video game product placements effective U.S. 2022, by category
- Premium Statistic Gamer advice to in-game advertisers in the U.S. 2021, by age
Consumer attitudes
6
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
- Premium Statistic Platforms where consumers received irrelevant ads in the U.S. 2022
- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Media with highest purchase intent influence among children in the U.S. 2023
- Premium Statistic Media where U.S. children have seen/heard ads 2023
- Premium Statistic Ad channels that most grab teens' attention in the U.S. 2021
Further Content: You might find this interesting as well
YouGov. (May 4, 2022). Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/
YouGov. "Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category ." Chart. May 4, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/
YouGov. (2022). Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category . Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/
YouGov. "Share of Consumers Deeming Product Placement in Video Games to Be Effective in The United States as of March 2022, by Category ." Statista, Statista Inc., 4 May 2022, https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/
YouGov, Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category Statista, https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/ (last visited May 19, 2024)
Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category [Graph], YouGov, May 4, 2022. [Online]. Available: https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/