Popular topics covered by Xiaohongshu influencers in China 2023
Xiaohongshu, aka RED or Little Red Book, is a Chinese social commerce platform founded in 2013 which has successfully won the hearts of young female consumers in China. The app offers abundant lifestyle tips related to fashion, food, and hobbies. As of May 2023, about 38.6 percent of the key opinion leaders (KOLs) on Xiaohongshu from the top ten verticals specialized in these three categories.