U.S. mobile gaming subscriptions and virtual goods in-app spending 2020-2026
In 2021, the combined in-app spending from users in the United States on virtual goods and subscriptions to mobile gaming reached 18.96 billion U.S. dollars. Spending on virtual goods made up 96 percent of the total in-app spending for mobile gamers, while subscriptions generated approximately 760 million U.S. dollars during the examined year. The value of in-app subscription spending in the United States is expected to increase to over 900 million dollars by the end of 2026, while virtual goods spending is expected to reach 21.81 billion U.S. dollars during the same year.
